Technology Stands at the Heart of Business Success: Entrepreneurs
Women’s Forum for All was held in Siem Reap city on Sept. 2. Photo: Isa Rohany
- By Isa Rohany
- September 4, 2023 6:15 PM
SIEM REAP – Mastering telecommunication technologies and being creative are important skills that business owners should have to succeed in today’s increasingly competitive world, said experts.
Digital tools are the key to reaching new customers and successfully running a business, said Koung Sorita, an undersecretary of state at the Ministry of Women's Affairs when she addressed the audience during the Women’s Forum for All.
The event was held in Siem Reap city on Sept. 2, under the theme ‘Entrepreneurship Innovation in the Context of Modern Technology’.
Sorita said technology is now used in almost all sectors, adding that e-commerce is changing the way people live and purchase. Not only in business and customer relations, technology has become indispensable in many institutions and private companies, which rely on it to manage their finance or human resources, improving their efficiency.
“If they have the chance, [business owners] should learn how to manage their business using technology to make their company more efficient and keep it alive,” Sorita said on Sept 2.
Another guest speaker, Khim Sokheng, the founder of Learning for Success Institute (LSI), said technology must be used in all businesses. After COVID-19, the influence of technology has been recognized as a powerful and beneficial tool for running a business.
Company owners can reach potential customers online instead of seeking them in person. Sokheng suggested all entrepreneurs, both male and female, develop their skills in using social media so that they can use these platforms to their full potential to reach their business target.
Chen Sopheap, the third speaker of the forum and founder and managing director of Keiy Tambanh Khmer (KTK), believes that despite improving their use of technology, business owners shouldn’t forget about basic marketing techniques relying on their customers’ five senses.
“The first is to attract their attention and heart through their eyes, the smell for their nose, the tastes for their mouth, the music for their ears, and the comfort of the products for their skin,” she said.
“[Entrepreneurs] should remember that even with well-developed and designed products, customers can’t know about it if these features are not clearly presented to them,” she added.
The business forum was organized by the Siem Reap chapter of the Cambodia Women Entrepreneurs Association (CWEA) and was attended by nearly 200 female entrepreneurs.
Originally written in Khmer for ThmeyThmey, this article was translated by Meng Seavmey for Cambodianess.
