Siem Reap Officials and Business People Discuss How to Best Promote Local Products
The Siem Reap Provincial Administration on August 31 held a forum for product makers, artisans and service providers to discuss how to best implement the “One Village, One Product Movement” for the benefit of people in the region, and help them develop and market their products. Photo: Siem Reap Provincial Administration facebook
- By Hong Sreyna
- September 4, 2022 1:55 PM
Phnom Penh — The Siem Reap Provincial Administration on August 31 held a forum for product makers, artisans and service providers to discuss how to best implement the “One Village, One Product Movement” for the benefit of people in the region, and help them develop and market their products.
“Promoting the One Village, One Product movement at the provincial level is to gain knowledge, experience and contribute to reducing poverty, reducing migration, improving the…quality of life of people in the community,” said Nak Neron, deputy governor of Siem Reap Province.
First developed in Japan in the late 1970s, the One Village One Product (OVOP) strategy has been implemented in several ASEAN countries in recent years. In Cambodia, an OVOP national committee was established in 2006 through a royal decree, which was reviewed and amended in 2017. One of the strategy’s main principles is “Think Globally, Act Locally,” the national committee stated in one of its reports.
During the forum in Siem Reap Province, Neron told the participants that the provincial authorities will also continue to advise product owners and traders who have received certificates and authorizations at the national committee level so they can maintain their products’ quality while meeting hygiene and other requirements at every stage of the process.
Suong Noy, secretary-general of the National Committee for the Promotion of One Village, One Product, who attended the forum, told participants that matching producers and sellers require solidarity among them based on integrity, product quality, hygiene and appropriate market price value.
Noy added that the One Village, One Product movement also requires the active participation of relevant ministries and units to promote the development of new products, as well as improve the quality and commercial capacity of existing products. These are the basic principles for developing products with a strong market, which will lead to reducing the import of some consumer goods from neighboring countries, he added.
